myideabook
Joe Wangler \\ CD | ART
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Re-emergence of Stash McGursky

Tasked to bring the Ritz Crackerfuls "Stash It" traditional campaign to life, we decided to create the character Stash McGursky.

Stash McGursky is a cross between Shaun White, Chazz Michael Michaels and Jeff "The Dude" Lebowski. He's a semi-pro table tennis player known for his larger than life moves, appetite and... his stash.

Client loved it. Sold in. Wanted to wait. Then stuff happened so now it’s spec.

Let’s start with a backstory and what he’s all about

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Character Vitals

LEGAL NAME
Harrison Buckland McGursky

ALIAS
Stash

HOMETOWN
Wausau, Wisconsin

CURRENT RESIDENCE
In between his parent's basement and a buddy's couch, just waiting until he can get himself out of a couple jams. Know what he's saying? It's cool, though.

FAVORITE CAR
Conversion Van

FAVORITE BANDS
Supertramp, Steely Dan, pre-1988 Foreigner (before Lou Gramm split the band), Journey

FAVORITE SNACK
Ritz Crackerfuls

SIGNATURE WEAR
Head band, short-shorts.

GAME
Ping Pong

PHILOSOPHY
Stashitology, his own personal blend of realities that keeps him on his toes and in the game - that game being Ping Pong.

 
 
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His ride

 
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His ways

The Way Stash Sees Himself
Stash McGursky has a hunger for life that drives him to excitement, adventure and the open road. He has a hunger to share with people, interacting with them. He has a hunger for Ping Pong, the game he lives for. The only thing Stash doesn't have a hunger for? Hunger. That's why Stash is the stashing pro, always keeping a cluster of Crackerfuls in conspicuously close reach. Stash seems himself as a hero, a spokesperson for a way of life that he thinks everyone should know and enjoy.

 The Way the World Sees Stash
Stash is a ridiculously sincere and dedicated character. So into his own lifestyle that he's hard to dislike. He's casually sponsored by Ritz, but he takes the sponsorship super serious, in an ardent way. He's admirable, because even though he's not very good at Ping Pong and he's not nearly as big of a deal as he thinks he is, he believes it so much that you have to give him a "right on, man!"

And for Stash, having fun trumps everything. And thats why everything - from his pretty good (but not amazing) Ping Pong game to his self-voiced over documentary film to his famous "Stashism" - catchphrases that are forgivable and lovable.

 
 
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Stash is always positive
Good things happen to him. He doesn't ask for much. He's a philosophical everyman as evidenced by his "stashisms".

 
 

Where we see and experience Stash

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Stash On the Streets & Online
We send Stash out with his crew to the world where anything can happen.

Content is cut into a series of webisodes. Scenes include Stash getting pumped up in the locker room. Stash training. Taking a Ping Pong match to the streets with impromptu challenges. Stash turning into a DJ at the club. Stash at the Big Tournament. Stash Postgame. 

Stash of course lives on all social channels interacting with fans via photos and videos, speaking the way Stash speaks.

 
 
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The Main Event
A day long cut-throat tournament, open to the public, to see who goes up against Stash in a Championship Battle for the Ages.

May the best paddler win.

 

ECD \\ Ralph Hollingsworth
AD \\ Joe Wangler