ECD \\ Ralph Hollingsworth
AD \\ Joe Wangler
CW \\ Connor Hudson
Jr. AD \\ Jess Shoman
Bee colonies are collapsing and Honey Nut Cheerios wanted to do something good. So we worked with the brand's PR agency to augment the brand's social campaign with a live event in which a Queen Bee held court amongst some flower beds on the first day of Spring. We handed out seed packets, rode flower bikes and got people to pledge to plant wildflowers. Also included a geo fenced Snapchat filter as well as social posts with pics and videos.
ECD \\ Ralph Hollingsworth
AD \\ Joe Wangler
CW \\ Connor Hudson
Jr. AD \\ Jess Shoman