#ShoeLove

Amopé Insoles wanted to change consumer perception from “footcare aisle” to “fashion accessory”. So we came up with #ShoeLove, a 360 campaign to show how Amopé Insoles can help women fall in love with their shoes all over again. At the center was the ShoeLove Truck, a shoe boutique on wheels showcasing the top shoe trends of the year. Debuted at Fashion Week in NY. Backdrop for celebrity appearances, social influencers and social sharing - and of course shoe selfies.

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ECD \\ Ralph Hollingsworth
AD \\ Joe Wangler
Jr. AD \\ Jess Shoman

All Casey's \\ Wakey Wakey Casey's \\ Boatload of Freedom Casey's \\ Casey's FTW Illinois Lottery EGO EGO Z6 Ace Hardware \\ The Home Convenience Store Ace Hardware \\ Shoulda Gone to Ace Woolite Stetson Nature Valley United Airlines JetBlue JetBlue x USC General Mills Lysol \\ Healthy Habits Lysol \\ Disaster Relief Honey Nut Cheerios Keurig Amopé Insoles Wells Fargo x Soldiers to Summits Vienna Ritz Crackerfuls Audible

Casey's \\ Wakey Wakey Casey's \\ Boatload of Freedom Casey's \\ Casey's FTW Illinois Lottery EGO EGO Z6 Ace Hardware \\ The Home Convenience Store Ace Hardware \\ Shoulda Gone to Ace Woolite Stetson Nature Valley United Airlines JetBlue JetBlue x USC General Mills Lysol \\ Healthy Habits Lysol \\ Disaster Relief Honey Nut Cheerios Keurig Amopé Insoles Wells Fargo x Soldiers to Summits Vienna Ritz Crackerfuls Audible

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