myideabook
Joe Wangler \\ CD | ART
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The Home Convenience Store

90% of the time you don’t need to go to a big-box store. For all the small jobs you need done around the house you need Ace. This brand repositioning tells that story celebrating the know-how of their employees and the convenience that Ace is just around the block. It has what you need in stock and it’s filled with people who know their stuff.

PRESS: ADWEEK, Chicago Business Journal, Chicago Egotist, REEL CHICAGO, Little Black Book, MediaPost

 
 
 

Contextual Online Videos
These YouTube videos highlight the consumer pain-points of going to a big-box store. The idea was sold in. Videos were produced. Tested very well. Then didn’t run. But these were a joy to make.

 
 
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GCD’s \\ Dave Petti, Bob Jensen
ACD \\ Joe Wangler
Sr. Visual Designer, Digital \\ Danny Weilandt
Jr. CW \\ Will Fullington

Director \\ Martin Rodahl