1
2
3
4
5
Joe Wangler \\ CD | ART
Joe Wangler \\ CD | ART
We needed to come up with a campaign that would establish The Home Depot as the #1 shopper choice among its competitors. Needed to improve perception of store environment and customer service. Lastly, increase appeal to homeowners, rather than contractors. Bloom is nature’s symbol of life and beauty. We want The Home Depot and their customers to grow together and be the only solution to give back to each other and the community by giving bloom.
ROLE: CONCEPT, ART DIRECTION, DESIGN
THE BLOOM MOBILE
The Bloom Mobile is actually growing grass as it drives to homes that may need a landscaping make over.
TIPS & TRICKS
Bloom Mobile displays DIY tips & tricks videos on how to give bloom to your home and/or neighborhood. These videos are also pushed through social media channels.
GIVE BLOOM APP
Augmented reality technology allowing users to drag and drop flowers and other items onto their lawn to see what the landscaping would like in full bloom. If you like what you see, you can purchase item(s) straight from the app. The app is also geo-targeted so items automatically change depending on what is best for that climate and time of year.
CONTEST
As a partnership with HGTV, people can share photos of their yard or neighbor's yard using #WorstYard for a chance for that home to receive a full bloom make over.