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Joe Wangler \\ CD | ART
Joe Wangler \\ CD | ART
Cub Cadet launched the first and only zero-turn riding mower with all-wheel steering, and since then have built a great selection of high-quality, traditional zero-turn mowers.
Target \\ Homeowners who aspire to have the best lawn in the neighborhood.
Problem \\ Mowing the lawn is not fun.
Solution \\ Create a campaign that brings fun into mowing the lawn.
INTERACTIVE BANNER AD
Cursor turns into Cub Cadet lawn mower allowing you to cut the grass while moving your mouse. Clicking of the banner ad takes you to a Cub Cadet gallery.
#MyLawnArt GALLERY
An aggregator page where users can hashtag their lawn creations or inspirations to the gallery page using the #MyLawnArt hashtag
CUB CADET COMPETITION
Competition includes a series of races, contests, and obstacle courses that involves riding a Zero Turn lawn mower. Sample contest would be to see how long you can spin in one place. The main event would be to create a piece of lawn art. Grand prize wins a brand new top of the line Cub Cadet Zero Turn mower.