SKIL, best known for its power tools and SKILSAW, combined its entire range of products into one battery-powered family. The task was to modernize an iconic brand and establish SKIL as a cordless innovator and full-line supplier in the power tools & OPE markets. This required a complete brand refresh at all levels from packaging to campaign. When it was all said and done we wanted to know, “What Powers You?”
GCD’s \\ Dave Petti, Bob Jensen, Marian Williams
ACD’s \\ Eric Kripas, Joe Wangler
AD’s \\ Danny O’Donnell
Sr. Designer \\ Sam Baliga
Jr. Designer \\ Margaret Kots
