We saw an opportunity for the Illinois Lottery to get a refresh. To feel real and look modern. We showcased our people in real, simple environments around Illinois capturing them in the moment of winning. Our modern touch is the introduction of our rainbow prism, highlighting the winner and winning ticket, bringing an element of fun to the Illinois Lottery.
GCD’s \\ Aubrey Walker, Marian Williams
ACD \\ Joe Wangler
AD’s \\ Danny O’Donnell, Ed Diaz
Sr. Designer \\ Samyuktha Baliga
Photographer \\ Benjamin Muller
